Mission & Values

Values Matter

At Whole Foods Market®, "healthy" means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you're hungry for better, or simply food-curious, we offer a place for you to shop where value is inseparable from values.

Our Core Values

These eight values are the backbone of our company culture and how we aspire to do business every day – with you, our supplier partners, our customer and worker communities, and each other.


Quality Standards

We're serious about quality around here. We carefully evaluate products, and if they don't measure up, we don't sell them. Many of those we do sell are certified or rated so that you can make the most informed choices for you.


Responsible Farming

We think food tastes even better when you also love the way it's grown. Our Responsibly Grown rating system was created with growers, scientists and agriculture experts to rate our fresh vegetables, fruits and flowers on sustainable farming practices.


Seafood Sustainability

The health of seafood populations and their environments are important to us. That's why we are transparent about the wild-caught and farm-raised choices you'll find in our seafood department. You can shop with confidence, without wondering where it comes from or how it was raised.


Animal Welfare

It's often easy to forget that the burger, chop or drumstick on your plate was once part of an animal. How was that animal raised? How was it treated and what was it fed? Where did it come from? Unlike most of our competitors, we believe the more you know, the better.


Caring for Communities

As a store that brings local and global products to you, we believe that community extends beyond the boundaries of the towns and cities where we have stores. We're committed to improving the lives and opportunities of people in communities around the world where we do business.