Whole Story

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Whole Trade™ Haitian Mangoes
May 2, 2011
We’re excited to announce the arrival of our Whole Trade™ Francique (AKA Francis) mangoes from Haiti. The first shipments of the season are working their way to our stores this week. We hope to offer them throughout May, but supply is limited so we recommend you check with your local store before you make a special trip. These are some of the best mangoes that arrive in the U.S. each year. The Francique variety is unique to Haiti and available only during a short season each spring. These are plump, juicy mangoes with lots of fruit on them. When ripe, they are soft with an orange or gold freckled skin. They have a smooth, rich flesh and distinct tropical flavor. Personally, I taste a hint of coconut.  The New York Times recently described Haitian mangoes as velvety fleshed and honeyed with a bright flavor. Whichever words you choose, we think you’ll agree these are worth a try! While you may find Haitian mangoes at fruit stands and markets along the east coast, our Whole Trade™ supply is different. Whole Foods Market is the only buyer of Fair Trade and organic mangoes from Haiti – you won’t find them anywhere else. Our mangoes come from a network of hundreds of very small farmers, many of whom have just one or two mango trees. For some of these farmers, the annual mango harvest will represent a large portion of their cash income for the entire year. Over the past several years, our partners at Perry Exports have helped these farmers organize into groups through which the farmers can sell their fruit more directly. Through these groups, we are able to make fixed price and minimum volume commitments before the season, so farmers know they’ll have a market for their fruit. Our upfront offer gives farmers the confidence to reject the below market prices from informal traders that are an unfortunate reality for most Haitian mango farmers. These farmer groups have achieved Fair Trade certification (no small feat), which ensures that the groups are managed transparently and that our higher purchase price makes it all the way back to the farmers.  Many groups have also achieved organic certification, which adds additional transparency and market value. While all of our Whole Trade Haitian mangoes are Fair Trade, only some are also organic. We are proud to work with a unique group of farmers and traders to build a supply chain that gets more money back to the small farmers who grow this fruit. We hope you get the opportunity to enjoy one of the finest mangoes of the year and know that your purchase supports this special group of small farmers in Haiti.


angela wilkinson says ...

May 16, 2014

Faruk Mulla says ...

I teste this mango in your store and remind me Indian "Langdo" , it was delicious. I can't wait to eat them. Price wise expensive.
May 15, 2012

MJ says ...

Thank you! These mangoes are delicious. I was so elated to see them in some stores this past weekend!
April 30, 2012

Personal traine... says ...

Haiti produces the best mangos in the world and the variation is astounding.
September 25, 2011

bepkom says ...

@Farhana: Unfortunately the mangoes are available only for a short time each summer. Be sure to look for them next year!
June 14, 2011

Farhana says ...

I spotted these mangoes just a few weeks back at our local Wholefooods markets here in Southern California, and decided to try them. And as soon as we did, we just fell in love with these mangoes and started to buy them regularly! They resemble in taste and flavor to one of the best varities grown in India and Pakistan, (home of some of the best mango varities on earth!! without any exaggeration!) I did suspect they may very well be a seasonal item... I saw them for just a few short weeks and now I have not seen them in the last couple of weeks, they keep telling me at the stores that they are going to get additional shipments, and I am trying to track them at four different Wholefoods location in the San Fernando Valley. So my question is are they coming back to the markets this summer?? And the comment is that these mangoes are among some of the best I have tried here in the U.S. Great!! Just wonderful!!
June 11, 2011

David says ...

I've visited the Louisville, KY store and the Green Hills, TN store, but I had no luck finding these mangoes. Ideas????
June 9, 2011

sarah says ...

I was in Haiti 2 weeks ago on a surgical mission trip and celebrated my birthday there. My friends made me a fresh mango pound cake. The best birthday cake I ever had! Thanks Whole Foods for supporting our friends in Haiti! They need world wide support!
May 19, 2011

J says ...

@catear Food prices are up because of inflation. Whole Foods can't do anything about that. If Whole Foods lowered their prices they wouldn't make any money. It is the federal reserve at fault for making prices go up.
May 19, 2011

Kelcey says ...

These mangoes are the best! I buy them by the case when they're in season. Love the mango salsa with avocado and cilantro.
May 13, 2011

Vera says ...

I very much agree with Lindsey Green's comment. Thank you Lindsey. Vera Lindsey Green: Individuals in the US are fortunate to have Whole Foods as an accessible representative of the Fair Trade/Organic market. I pay more for produce from Whole Foods because the items in that department ARE Fair Trade AND organic, it is worth the cost to me to know I am buying the best for my household and helping certified growers build a better life.
May 12, 2011

258cinnamongirl says ...

Just read an article about GMO seeds being distributed in Haiti to "help" after the natural misfortunes. I used to love mangoes, but I'm concerned about buying anything imported anymore.
May 12, 2011

Josh says ...

'Fraid not Mary--they do NOT have a big carbon footprint. The trees need little to no fertilizer or irrigation, nor do they require mulch, spraying etc., and as alluded to in the article, 1 tree makes a great many nutritious fruit (you get almost not nutrition out of heavy watermelons).
May 11, 2011

Bill Krumbeiin says ...

These mangoes are really flavorful! Better than most of the other varieties. Have bought three so far. Wish they were grown in more places. They haven't arrived at the Yulupa Av store yet.
May 11, 2011

Patricia Robinson says ...

Hi, I just read all the responses that are listed here currently. I, too, wonder about the sentence above that says all the mangoes are 'whole trade', but only some are organic. Is there a way to determine, when I get to the store, which ones are organic and which are not? Are there some farmers large enough to buy pesticides and fertilizers? I am interested in buying these mangoes, but would like a clearer picture of how you determine organic versus non-organic when obtaining the mangoes. I appreciated the comment below that says most people in Haiti are too poor to buy anything artificial to use on their trees. I hope this is true of your mangoes. Thank you for giving all the information above about your sourcing of the mangoes.
May 11, 2011

Dianne Brown says ...

Thanks for that recipe Elissa! I using it tomorrow! Would be great with fish too :)
May 11, 2011

Dianne Brown says ...

Thank you Whole Foods for your commitment to fair trade and for helping the Haitian farmers.
May 11, 2011

Robin says ...

Thank you for this very informative article about Haitian Mangoes. I have traveled to Haiti and am dedicated to helping the folks in the mountains of LaFond (near Petit Goave) in their quest to create an economy based on organic farming and eco tourism. Thanks for buying from Haitian farmers. With no money for pesticides or fertilizers (and no way to transport such things!), they have no choice but to be organic. Is there a particular person at Whole Foods who works in Haiti? If so, how would a Haitian farmer connect with him or her?
May 11, 2011

Jacqueline McGann says ...

Yum yum Mangoes! I love Mangoes and they are delicious in my morning Green Smoothies!!! 2 Mangoes, a frozen banana, some pineapple and Spinach, try it you will like it!
May 11, 2011

katie says ...

yyyyyyum. These are my favorite fruit, period, and look forward to them every spring. My belly thanks you!
May 11, 2011