"We sell product—a beautiful, worthy and ancient product—so that we can plant trees and encourage kids to stay in school. One by one, we try to expand what’s possible for individuals, then for neighborhoods.” — Olowo-n’djo Tchala, Co-Founder of Alaffia
“I love visiting the place where something’s being grown. The people who are growing that food are almost always the most passionate and know so much about what they’re growing.” — Elly Truesdell, WFM Team Member
“If we change the way we eat, if we change the way we treat the ocean…we can move out of the direction we’re going into a new wave of sustainability. It’s in all the little individual decisions we make every day.” — Cole Meeker, Co-Founder of The Great and Wonderful Sea of Change Trading Co.